Partner Organization Toolkit

Give Jefferson Expectations & Commitments

United Good Neighbors is counting on Partner Organizations to help promote Give Jefferson. We expect ALL partners to participate in a meaningful way.

UGN is committed to providing Partner Organizations with the tools and support needed to reach and grow your audience!

1. Understand and promote “WAYS TO GIVE”

Donors can make a monthly recurring or one-time gift online at GiveJefferson.org
Donors can make a monthly or one-time gift via the 2023 GJ Brochure, bulk mailed to all Jefferson County residents Nov. 13-17, 2023.
Businesses can host a Workplace Giving campaign and empower their employees to donate easily through automated payroll deductions.
Employers can offer a Match Program amplifying the charitable giving of staff by “matching” the total amount raised by employees or by setting a goal and challenging staff to cumulatively raise the match.

2. Utilize Campaign Messaging

Utilize any of the following messaging on your website, social media pages, and in newsletters and outreach. Also, consider adding client stories or anecdotes about your organization’s programs and services to personalize the message.

This community has a superpower: GENEROSITY!
Donations to Give Jefferson ensure neighbors in need have access to…
Your donation supports essential efforts benefiting:
- Low-income seniors
- Workers earning less than a living wage
- People who cannot work due to health
- Youth skill building, career training
Your donation supports frontline organizations mitigating the extraordinary impacts of poverty and the unexpected hardships of economic uncertainty.
Together with United Good Neighbors, donors - LIKE YOU - offer hope and the reassurance that Jefferson County is a caring and compassionate community where all can thrive!
Now, more than ever, neighbors need the generosity of donors - LIKE YOU - and UGN’s local network of frontline nonprofits and safety-net services.
United Good Neighbors champions critical nonprofits that provide for the basic human needs of local people.
United Good Neighbors serves as the United Way of Jefferson County and every dollar raised stays local.

3. Share Stories of Impact (Narratives & Images)

UGN’s Give Jefferson is about neighbors helping neighbors.

WE (UGN and partners) should be sharing brief (50 words or less) anecdotes that highlight clients’ personal experience and connects donors to the campaign in a meaningful way. Photographs of activities, programs, and services are key as well!

Talk with your team about how best to share these stories in a way that ensures client’s privacy is respected and honored.

Sample:

“When you’re homeless it’s easy to feel stuck. To wake up each day and ask yourself, ‘How did I get here?’ ‘How can I possibly get out?’ At times you decide there’s no point in trying. You lose faith in yourself. When people show you kindness and organizations help, it reminds you that you’re seen as a human being, that you deserve love, and that you can keep going. And if you do, it can get better.”

- Client, COAST, Bayside, Dove House

4. Add & Hyperlink Logo in Your Email Signature

Gmail – Follow this LINK for step-by-step instructions for Gmail accounts.
Outlook – Follow this LINK for step-by-step instructions for Microsoft Outlook accounts.
Yahoo – Follow this LINK for step-by-step instructions for Yahoo accounts.
Have a different email host? Open your internet browser and search:
“How do I add a hyperlinked image to my YOUR EMAIL HOST signature?”

5. Feature Give Jefferson on Your Website

Unfortunately, we cannot offer step-by-step instructions here because website platforms and content management systems varying greatly. However, I can offer this suggested content.

Insert or embed one of the Give Jefferson logos onto your homepage and include this sample language:

YOUR ORGANIZATION is a proud partner of the United Good Neighbor’s Give Jefferson campaign. Donate today!

Hyperlink “Donate Today” to https://www.givejefferson.org/.

6. Beginning on Friday, November 10, participate on social media.

‘Like’ Give Jefferson on Facebook and Follow Give Jefferson on Instagram

How to tag Give Jefferson on Facebook:

All social media posts should include a tag, so that the audience can easily connect with GiveJefferson.org to donate online.

Start typing your post. Keep the message positive and focus on the need of your clients.

When referencing Give Jefferson,

Instagram #givejefferson
Facebook @givejefferson

Add an image to your post:

Posts with images get more views! Consider adding an image of your program or services to your post.

Click on the Photo/Video icon at the bottom of your post and select the desired image from your files. The image will load.

Post!

Share Give Jefferson Posts

UGN will be making regular posts on the Give Jefferson Facebook page. Follow our page to see these posts in your Newsfeed or check in on the page regularly.

When you see a post you like, click the Share icon on the post and select Share Now (Public).

Campaign Video Vignettes

Advocacy Services

Children & Families

Food Security

Health

Housing & Shelter

Youth Opportunities

Give Jefferson Graphics